Wal-Mart is smart…

You are a hated, multi-national corporation that closes stores rather than allowing them to unionize, has been found to have hired illegal immigrants in the past, is generally believed to exploit your workers, and is possibly the dictionary definition of evil capitalist concern. In other words, the typical uber-lefty, practically-communist student demographic is going to hate your greedy green guts. Now, you could get someone cool (like that guy off that show that all the kids are talking about) to be your spokesperson. You could start a trendy (yet somehow completely uncool) campaign to bring in the kids. You could hire teen models to pose practically nude and cause all kinds of A&F-style controversy with your back-to-school catelogues. You could even start paying your workers a living wage, get environmental, and pay lots of money to AIDS charities — but then your big business conservative investors may turn against you, assuming they don’t know it’s just a marketing ploy.

Or, you could totally cock things up and start a community in FaceBook.

Guess which Wal-Mart has decided to do.

Guess the result.